Written by wpengine
SINCLAIR BROADCAST GROUP’S COMPULSEOTT UNIT RELEASES NEW OTT REPORTING PLATFORM: “COMPULSE360”
New platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore
BALTIMORE, Md. – July 2, 2019 – Sinclair announced the release of its new daily over-the-top (OTT) reporting platform for CompulseOTT called “Compulse360.” The new reporting platform will provide campaign measurement of audiences and impression metrics in a local market. The platform affords advertisers near real-time campaign evaluation, so they can optimize their advertising efforts in-flight.
Read more…Compulse 360 – Final
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